The Five Fatal Mistakes
Most Home Sellers Make When Pricing Their Home
- Sellers often price their home based on "need" rather than the market.
- Sellers use the "wrong" properties for comparison when pricing.
- Sellers build in a "negotiating cushion" and then have no one with which to negotiate.
- Sellers take advice from "well meaning" but uninformed parties.
- Sellers allow positive emotions about their property to influence their pricing decisions.